Effective Date: July 13, 2026

Cookie Policy

This Cookie Policy explains how General Cherry ("Company", "we", "us", or "our") uses cookies and similar tracking technologies when you visit our website at https://gencherry.com (the "Site"). It should be read alongside our Privacy Policy, which sets out how we process personal data more broadly.

What Are Cookies?

Cookies are small text files placed on your device by a website when you visit it. They are widely used to make websites function, to improve efficiency, and to provide information to website owners. Similar technologies include web beacons, pixels, and local storage objects, which we refer to collectively as "cookies" in this Policy.

Types of Cookies We Use

Strictly Necessary Cookies

These cookies are essential for the Site to function and cannot be switched off. They are usually set in response to actions you take, such as setting your language preference or navigating between pages. Without these cookies, the Site cannot function properly. No consent is required for their use.

Performance and Analytics Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of the Site. They help us understand which pages are the most and least popular and how visitors move around the Site. All information these cookies collect is aggregated and therefore anonymous. These cookies are only set with your consent.

Functional Cookies

These cookies enable the Site to provide enhanced functionality and personalisation, such as remembering your language preference or region. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, some services may not function correctly.

Targeting and Marketing Cookies

At present, General Cherry does not use targeting or advertising cookies on the Site. Should this change, we will update this Policy and seek your consent before placing such cookies.

Third-Party Cookies

We may use third-party services such as web analytics providers that set their own cookies when you visit the Site. These third parties are subject to their own privacy and cookie policies, which we encourage you to review. We ensure that any third-party processors are subject to appropriate contractual safeguards consistent with our obligations under applicable data protection law.

How to Manage Cookies

You can control and manage cookies in several ways:

Browser settings: Most browsers allow you to view, delete, and block cookies. Refer to your browser's help documentation for instructions (e.g., Chrome, Firefox, Safari, Edge).
Cookie banner: When you first visit the Site, you will be presented with a cookie consent banner where you can accept or decline non-essential cookies.
Opt-out tools: For analytics cookies, you may opt out directly through the relevant third-party provider's tools (e.g., Google Analytics Opt-out Browser Add-on).

Please note that blocking certain cookies may affect the functionality and user experience of the Site. Strictly necessary cookies cannot be disabled, as the Site cannot operate without them.

Cookie Retention Periods

Cookies are either session cookies (deleted when you close your browser) or persistent cookies (which remain on your device for a set period). The typical retention periods are:

Strictly necessary cookies: session duration or up to 24 hours.
Analytics cookies: up to 26 months (as set by the analytics provider).
Functional cookies: up to 12 months.

Changes to This Cookie Policy

We may update this Cookie Policy from time to time. Any material changes will be indicated by an updated effective date at the top of this page. We encourage you to review this Policy periodically to stay informed about how we use cookies.

If you have any questions about our use of cookies, please contact:

General Cherry — CENTER OF UNMANNED TECHNOLOGIES
Email: privacy@gencherry.com
Website: https://gencherry.com/en