General Cherry is a Ukrainian manufacturer of unmanned systems that grew out of a volunteer initiative and the resistance movement in temporarily occupied territories. The brand’s name comes from Hnyla Chereshnya, a Melitopol-based Telegram channel that united members of the Ukrainian underground and countered enemy propaganda during the full-scale invasion. Today the company runs its own production and R&D team, works closely with military units, incorporates frontline feedback, and builds technological solutions to strengthen Ukraine’s Defense Forces.